Rhett Ayers Butler
In response to my recent LinkedIn post about Mongabay’s decision to deprioritize Facebook, a number of people have asked about Mongabay’s experience with LinkedIn. We started prioritizing LinkedIn as an outreach channel in the past few months, so I’m by no means an expert and can only share our early experiences with the platform. So […]
Ten years ago this month, we established Mongabay-Indonesia with a goal of increasing transparency and accountability in Indonesia’s forest sector. Mongabay-Indonesia would go on to lay the groundwork for Mongabay’s global expansion. The path to launching an Indonesian-language environmental news service was a serendipitous one. But I believed that Indonesia was an under-served market when […]
In 2016 we formally established Mongabay Latam, a Spanish-language environmental news service that aimed to improve coverage of critical planetary issues in the most biologically diverse region of the world. Five years in, Latam has greatly exceeded our hopes and expectations. Today Latam has monthly onsite readership that regularly exceeds 600,000, a network of contributing […]
Mongabay just hit 1 billion lifetime pageviews. It took almost 23 years. Here’s my key takeaway from the journey. One billion pageviews is a small number compared with platforms like YouTube and Facebook or mainstream news outlets like The New York Times, but for a niche provider of environmental news like Mongabay, the interest in our […]
Meta is getting a lot of attention this week after it reported losing users for the first time in its history, resulting in its stock market valuation plunging $230 billion in a single day. As a nonprofit news organization that once relied heavily on Meta’s platforms for distribution – especially Facebook – this news isn’t […]
“How do I get my project covered on Mongabay?” As the founder of Mongabay, this is one of the questions I’m frequently asked. For those of you who don’t know Mongabay, we’re a non-profit conservation and environmental science news platform. The Mongabay newsroom is flooded with story ideas and pitches on a daily basis from […]
As a person who runs a conservation news outlet, I’m often asked by scientists, NGOs, community leaders, and others for tips on how to get journalists to cover their work. The quality of your work doesn’t necessarily translate to press attention: Many excellent initiatives and organizations get very little visibility. But you can increase the […]
10 years ago this month, I founded Mongabay.org with a mission to deliver news and inspiration from Nature’s frontline. The non-profit would build on the foundation established by Mongabay.com, the website I created in 1999. When I started Mongabay.org, I had no prior experience running a non-profit, no fundraising know-how, and few connections to foundations […]