I founded Mongabay 25 years ago to address what I perceived as a gap in media coverage of tropical rainforests.
Over the years, Mongabay has grown significantly, especially after transitioning to a non-profit in 2012. Since then we expanded from two full-time staff in the U.S. to more than 120 team members across over 30 countries, supported by more than 1,000 contributing writers.
Our coverage has also broadened substantially. While tropical forests and biodiversity hotspots—heavily concentrated in the tropics—remain our primary focus, we now cover a wide range of environmental issues. Reflecting this emphasis, about 70% of our team and contributors are from or based in countries outside the U.S., Canada, Australia, and Europe.
The following provides an overview of our website traffic by country in 2024, alongside an analysis of our coverage by country. In other words, it highlights both the geographic distribution of our audience and the geographic coverage of our reporting.
Key insights:
🌳 Our websites had 95 million visits and 121 million pageviews in 2024.
🌳 Unsurprisingly, our largest audiences are often in countries where we produce the most coverage, with the U.S. being a notable exception.
🌳 Mongabay has its strongest reach in South America, thanks to the outstanding Spanish-language reporting by Mongabay Latam.
🌳 Our bureaus typically attract the largest audiences within their home countries or regions, with the exception of Mongabay Afrique, which is still relatively new.
Audience by country (Million sessions)
Indonesia 🇮🇩 15M
India 🇮🇳 15M
United States 🇺🇸 14.6M
Peru 🇵🇪 4M
Colombia 🇨🇴 3.6M
Mexico 🇲🇽 3.4M
Brazil 🇧🇷 3.3M
United Kingdom 🇬🇧 2.6M
Argentina 🇦🇷 2.5M
Philippines 🇵🇭 2.2M
Audience by country (Sessions per 1000 Internet users)
Peru 🇵🇪 156.59
Cambodia 🇰🇭 146.72
Bolivia 🇧🇴 134.13
Ecuador 🇪🇨 115.48
Colombia 🇨🇴 95.37
Singapore 🇸🇬 92.42
Nicaragua 🇳🇮 88.56
Costa Rica 🇨🇷 86.61
Indonesia 🇮🇩 81.37
Venezuela 🇻🇪 79.11
Coverage by country (Story count)
Indonesia 🇮🇩 1743
Brazil 🇧🇷 498
India 🇮🇳 483
Peru 🇵🇪 327
Colombia 🇨🇴 250
Ecuador 🇪🇨 207
Mexico 🇲🇽 147
Bolivia 🇧🇴 121
Nepal 🇳🇵 75
Chile 🇨🇱 74
Readership (Million sessions)
Indonesia 🇮🇩 21.8M
India 🇮🇳 17.5M
Brazil 🇧🇷 5.6M
Peru 🇵🇪 4.5M
Cambodia 🇰🇭 4M
Costa Rica 🇨🇷 4M
Colombia 🇨🇴 3.2M
Bangladesh 🇧🇩 2.6M
Mexico 🇲🇽 2.5M
Nepal 🇳🇵 2.1M
Top audience by site:
Mongabay Indonesia
Indonesia 🇮🇩 14.1M
Mongabay Brasil
Brazil 🇧🇷 2.7M
Mongabay Français
France 🇫🇷 230K
Mongabay India (Hindi + English)
India 🇮🇳 11.4M
Mongabay News
United States 🇺🇸 13.1M
