Rhett Ayers Butler
Reforestation has become a feel-good global rallying cry. From corporations touting “net zero” targets to philanthropies seeking visible impact, planting trees has become shorthand for planetary repair. Yet behind the glossy photos of saplings and smiling farmers lies a question few can answer with confidence: which organizations are actually doing it well? Karen Holl, a [Continue reading]
Cat stories attracted the most readers on Mongabay web sites. For anyone familiar with the internet over the past three decades, the popularity of cat-related content will come as little surprise. Across Mongabay’s six-language platforms and four regional bureaus, articles about wild cats topped the charts for median readership in 2024. This includes the iconic [Continue reading]
I founded Mongabay 25 years ago to address what I perceived as a gap in media coverage of tropical rainforests. Over the years, Mongabay has grown significantly, especially after transitioning to a non-profit in 2012. Since then we expanded from two full-time staff in the U.S. to more than 120 team members across over 30 [Continue reading]
As noted before, shifting Mongabay from a for-profit to a nonprofit granted us the privilege to prioritize impact over chasing clicks. This move freed us to give away our stories and view other media outlets as potential partners rather than competitors. If our articles are republished, that helps us fulfill our mission by helping inform [Continue reading]
LinkedIn has become our top source for English-language readership via social media. Given the inquiries about social media following my post on audience engagement (https://bit.ly/3rW7QBn), I analyzed the year-to-date social media data for Mongabay’s English-language news website, https://news.mongabay.com. Surprisingly, visitors arriving via LinkedIn links collectively spent 77,070 hours reading our news articles in the first seven [Continue reading]