I understand the desire to correct misinformation that proliferates in the aftermath of breaking news events. And I understand the frustration of sensationalist headlines that mislead readers. But columnist Michael Shellenberger’s attempt in Forbes to correct the record on fires burning in the Brazilian Amazon was sloppy at best, and deceiving at worst.
Shellenberger is right on several points, including the poor choice of “Lungs of the Earth” as a moniker for the Amazon rainforest, the fact that both deforestation and fires have been substantially higher in the recent past, the widespread use by the media of old or irrelevant photos to depict the current fires, the need to meaningfully engage ranchers and farmers in Amazon preservation, and the under-appreciation of the impact of sub-canopy fires.
But he’s wrong about some other important points. These are listed and refuted below.