Rhett Ayers Butler
Not all platforms are worth it After I shared the story behind Mongabay’s decision to deprioritize Facebook, several people asked: Where should impact-driven organizations focus their energy instead? There’s no one-size-fits-all answer. The best platform depends on your audience and what you want them to do with the information you share. Are you trying to [Continue reading]
You can’t fact someone into caring. Facts inform, but stories move. That idea came up often last week during discussions at The Villars Institute. The science is clear: our planetary systems are under immense stress. Yet, we’ve failed—dramatically—to communicate that reality in ways that resonate with most people. The challenge is compounded by the worsening [Continue reading]
I trust you are well. It’s meant to sound polite. It often isn’t. Over the years, I’ve come to see that how we open conversations matters. Yet this phrase lingers—empty, impersonal, and detached. This may seem trivial given everything happening in the world, but communication matters. If we want it to be meaningful, let’s rethink [Continue reading]