The Business of Mongabay

A recap of our 2030 roadmap

Over the past few months, via LinkedIn I’ve shared a series of posts on Mongabay’s 2030 roadmap.

Here’s a recap of some of the key points:

What is Mongabay?

Mongabay is a nonprofit, independent media organization that focuses on issues at the intersection of people and nature. We collaborate with journalists worldwide to highlight stories about threats to our planet, such as climate change, habitat loss, and other significant crises.

We believe in free access to information. Therefore, we offer our news in various languages and formats. Our goal is to show how our ecosystems are being damaged, and what this means for people worldwide. In doing so, we’re able to empower people with trustworthy information and expose those causing the harm.

Our 2030 Strategic Plan

In early 2023 we finalized a plan to scale our impact through 2030. This plan, developed with a diverse range of perspectives, explains our approach to achieve our mission and make a tangible difference in the world.

Mongabay aims to:

1️⃣ Expand Coverage: Delve into a broader range of topics and regions, emphasizing underreported stories with potential for significant impact. Key areas for expansion include:

  • Africa
  • Toxics/Pollution
  • Non-news educational content

2️⃣ Deepen Reader Engagement: We aim to build strong relationships with our audience by providing quality content, reaching new groups, and staying competitive. This effort includes:

  • Investing in new distribution channels and engagement strategies.
  • Valuing the quality of engagement over sheer reach.
  • Launching services tailored for those typically overlooked in environmental news coverage.

3️⃣ Ensure Financial Stability: Diversify our funding streams to ensure organizational growth and agility in response to evolving circumstances.

4️⃣ Prioritize Safety: We will promote a safe working environment by acknowledging and managing risks, teaching staff how to minimize dangers, and enhancing our safety procedures.

5️⃣ Support and grow our network of journalists: Elevate the capabilities of both our present and future journalists, readying them for emerging challenges. This includes:

  • Implementing capacity-building initiatives like paid fellowships.
  • Identifying more professional growth opportunities for our team and contributors.
  • Producing more training tools and resources for journalists.

Thanks again for reading. If you want to help us achieve our goals, don’t hesitate to get in touch!

By Rhett Ayers Butler

Rhett Ayers Butler is the Founder and CEO of Mongabay, a non-profit conservation and environmental science news platform. He started Mongabay in 1999 with the mission of raising interest in and appreciation of wild lands and wildlife.