The Business of Mongabay

An overview of Mongabay’s audience and the stories we produced in 2023

People often inquire about Mongabay’s readership, so here’s an overview of data from last year.

The attached document offers a summary of readership and story production data for Mongabayโ€™s primary news sections in 2023, which include Mongabay-Brasil (Portuguese), Mongabay-French, Mongabay-India (English and Hindi), Mongabay-Indonesia (Bahasa Indonesia), Mongabay-Latam (Spanish), and Mongabay-News.

Please note that this analysis does not include activities outside our main websites, such as our podcasts or the 800+ videos we produced. It also does not factor in viewership within our apps or social media channels, or the numerous outlets that republish our stories. Nevertheless, I believe it offers useful insights into our audience and the stories we create.

Here are a few key points:

Story Production:

  • Approximately one-third of our roughly 5,000 stories published in 2023 were featured on our global English news site.


  • Our articles were authored by around 900 individuals.


  • We averaged 7 million visitors per month last year.
  • The breakdown of traffic across bureaus/languages was News (34%), Spanish (33%), Indonesia (18%), India-English (10%), Brasil (2%), India-Hindi (2%), French (1%)


  • We achieved the highest reach, as measured by usage relative to a country or region’s number of Internet users, in Latin America, led by ๐Ÿ‡ต๐Ÿ‡ช Peru, ๐Ÿ‡ง๐Ÿ‡ด Bolivia, ๐Ÿ‡ช๐Ÿ‡จ Ecuador, ๐Ÿ‡ต๐Ÿ‡ฆ Panama, and ๐Ÿ‡จ๐Ÿ‡ด Colombia. Outside Latin America, ๐Ÿ‡ธ๐Ÿ‡ฌ Singapore had the highest per capita reach.
  • In the tropics, our lowest reach was in Africa. With the launch of Mongabay-Africa this year, we anticipate significant audience growth as we expand our coverage across the continent.

Countries We Covered:

  • We published the most stories about Asia last year, with ๐Ÿ‡ฎ๐Ÿ‡ฉ Indonesia topping the list.

Focusing specifically on our Global English News site, where we have the most comprehensive data:

  • Usage per capita was highest in ๐Ÿ‡ธ๐Ÿ‡ฌ Singapore.
  • Readership of stories about a country relative to the Internet population of that country was highest in ๐Ÿ‡ธ๐Ÿ‡ท Suriname.
  • We published the most stories about ๐Ÿ‡ง๐Ÿ‡ท Brazil, followed by ๐Ÿ‡ฎ๐Ÿ‡ฉ Indonesia.
  • Among countries, articles about ๐Ÿ‡ต๐Ÿ‡ญ the Philippines had the highest median readership, followed by ๐Ÿ‡บ๐Ÿ‡ธ the U.S. and ๐Ÿ‡ฒ๐Ÿ‡ฝ Mexico.
  • Among topics, articles about herps had the highest median readership, followed by ๐Ÿ… big cats and ๐Ÿ˜ human-wildlife conflict.

You can find more data in the attached document.

Thank you for your interest!

By Rhett Ayers Butler

Rhett Ayers Butler is the Founder and CEO of Mongabay, a non-profit conservation and environmental science news platform. He started Mongabay in 1999 with the mission of raising interest in and appreciation of wild lands and wildlife.