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People often inquire about Mongabay’s readership, so here’s an overview of data from last year.
The attached document offers a summary of readership and story production data for Mongabayโs primary news sections in 2023, which include Mongabay-Brasil (Portuguese), Mongabay-French, Mongabay-India (English and Hindi), Mongabay-Indonesia (Bahasa Indonesia), Mongabay-Latam (Spanish), and Mongabay-News.
Please note that this analysis does not include activities outside our main websites, such as our podcasts or the 800+ videos we produced. It also does not factor in viewership within our apps or social media channels, or the numerous outlets that republish our stories. Nevertheless, I believe it offers useful insights into our audience and the stories we create.
Here are a few key points:
Story Production:
- Approximately one-third of our roughly 5,000 stories published in 2023 were featured on our global English news site.
Authors:
- Our articles were authored by around 900 individuals.
Traffic:
- We averaged 7 million visitors per month last year.
- The breakdown of traffic across bureaus/languages was News (34%), Spanish (33%), Indonesia (18%), India-English (10%), Brasil (2%), India-Hindi (2%), French (1%)
Audience:
- We achieved the highest reach, as measured by usage relative to a country or region’s number of Internet users, in Latin America, led by ๐ต๐ช Peru, ๐ง๐ด Bolivia, ๐ช๐จ Ecuador, ๐ต๐ฆ Panama, and ๐จ๐ด Colombia. Outside Latin America, ๐ธ๐ฌ Singapore had the highest per capita reach.
- In the tropics, our lowest reach was in Africa. With the launch of Mongabay-Africa this year, we anticipate significant audience growth as we expand our coverage across the continent.
Countries We Covered:
- We published the most stories about Asia last year, with ๐ฎ๐ฉ Indonesia topping the list.
Focusing specifically on our Global English News site, where we have the most comprehensive data:
- Usage per capita was highest in ๐ธ๐ฌ Singapore.
- Readership of stories about a country relative to the Internet population of that country was highest in ๐ธ๐ท Suriname.
- We published the most stories about ๐ง๐ท Brazil, followed by ๐ฎ๐ฉ Indonesia.
- Among countries, articles about ๐ต๐ญ the Philippines had the highest median readership, followed by ๐บ๐ธ the U.S. and ๐ฒ๐ฝ Mexico.
- Among topics, articles about herps had the highest median readership, followed by ๐ big cats and ๐ human-wildlife conflict.
You can find more data in the attached document.
Thank you for your interest!
