People often inquire about Mongabay’s readership, so here’s an overview of data from last year.
The attached document offers a summary of readership and story production data for Mongabay’s primary news sections in 2023, which include Mongabay-Brasil (Portuguese), Mongabay-French, Mongabay-India (English and Hindi), Mongabay-Indonesia (Bahasa Indonesia), Mongabay-Latam (Spanish), and Mongabay-News.
Please note that this analysis does not include activities outside our main websites, such as our podcasts or the 800+ videos we produced. It also does not factor in viewership within our apps or social media channels, or the numerous outlets that republish our stories. Nevertheless, I believe it offers useful insights into our audience and the stories we create.
Here are a few key points:
Story Production:
- Approximately one-third of our roughly 5,000 stories published in 2023 were featured on our global English news site.
Authors:
- Our articles were authored by around 900 individuals.
Traffic:
- We averaged 7 million visitors per month last year.
- The breakdown of traffic across bureaus/languages was News (34%), Spanish (33%), Indonesia (18%), India-English (10%), Brasil (2%), India-Hindi (2%), French (1%)
Audience:
- We achieved the highest reach, as measured by usage relative to a country or region’s number of Internet users, in Latin America, led by 🇵🇪 Peru, 🇧🇴 Bolivia, 🇪🇨 Ecuador, 🇵🇦 Panama, and 🇨🇴 Colombia. Outside Latin America, 🇸🇬 Singapore had the highest per capita reach.
- In the tropics, our lowest reach was in Africa. With the launch of Mongabay-Africa this year, we anticipate significant audience growth as we expand our coverage across the continent.
Countries We Covered:
- We published the most stories about Asia last year, with 🇮🇩 Indonesia topping the list.
Focusing specifically on our Global English News site, where we have the most comprehensive data:
- Usage per capita was highest in 🇸🇬 Singapore.
- Readership of stories about a country relative to the Internet population of that country was highest in 🇸🇷 Suriname.
- We published the most stories about 🇧🇷 Brazil, followed by 🇮🇩 Indonesia.
- Among countries, articles about 🇵🇭 the Philippines had the highest median readership, followed by 🇺🇸 the U.S. and 🇲🇽 Mexico.
- Among topics, articles about herps had the highest median readership, followed by 🐅 big cats and 🐘 human-wildlife conflict.
You can find more data in the attached document.
Thank you for your interest!
