Rhett Ayers ButlerRhett Ayers Butler is the Founder and CEO of Mongabay, a non-profit conservation and environmental science platform that delivers news and inspiration from Nature's frontline via a global network of local reporters. He started Mongabay in 1999 with the mission of raising interest in and appreciation of wild lands and wildlife.
A piece in The Wall Street Journal by Kelly Spors included a quote about my work at Mongabay: Some bloggers already are seeing results. Rhett Butler, founder of Mongabay.com, a site with articles on rainforest conservation and other environmental issues, makes $15,000 to $18,000 a month from AdSense, using various types of ads. Mr. Butler says his [Continue reading]
Goodbye to a snail. The Aldabra banded snail (Rachistia aldabrae), a rare and poorly known species found only on Aldabra atoll in the Indian Ocean, has apparently gone extinct due to declining rainfall in its niche habitat. While some may question lamenting the loss of a lowly algae-feeding gastropod on some unheard of chain of [Continue reading]
Since the early 1970s, environmental groups have spent billions of dollars on conservation efforts in the Amazon, but have failed to slow the destruction of its rainforests – the Brazilian Amazon has lost more than 700,000 square kilometers (270,000 square miles) of forest in that time. As donor dollars poured into the region, deforestation rates [Continue reading]
In the quiet flow of the Yangtze, a silent departure occurred. The Baiji, China’s exclusive river dolphin, known scientifically for its distinction and affectionately for its grace, has succumbed to the inevitable, declared “functionally extinct.” This term, clinical yet profound, marks the end of a lineage that navigated the waters of the Yangtze for over [Continue reading]
Yesterday, my work got a mention in The Wall Street Journal. Emily Meehan’s “Not Letting Success Get to Your Head” piece opened with some background on Mongabay. The excerpt: High school reunions promise a treasure of surprises about former classmates, whether they invented a new type of digital movie camera, starred in a shampoo commercial [Continue reading]
This is an excerpt from “A site of inspiration“, by Jessica Guynn, which appeared on the front page of the San Francisco Chronicle’s business section on July 5, 2006. Frankly, he gave a damn. It all began in 1996 when Rhett Butler — a young Silicon Valley vagabond named for the “Gone with the Wind” [Continue reading]