Do you want to contribute to something impactful in a place where you’re an outsider?
Here’s what I learned starting Mongabay-Indonesia, an environmental news service in a country where I didn’t even speak the language.
1) Find the right people.
The real secret? It’s not about having all the answers—it’s about finding people who do. Mongabay Indonesia’s success came from assembling an incredible local team who understood the landscape better than I ever could.
2) Identify the gap, then fill it.
Indonesia was at an environmental crossroads, and independent journalism was lacking. Recognizing this gap was step one; step two was turning it into a reality by securing the necessary resources.
3) Start with a simple, clear plan.
I wrote a concept note, secured a grant, and used that funding to hire a small team. Big visions start with small, practical steps.
4) Don’t underestimate local expertise.
The best ideas are useless without the right people to execute them.
5) Be ready to adapt.
We experimented, adjusted, and iterated—from content strategies to audience engagement. Indonesia’s advanced social media landscape taught us valuable lessons we later applied globally.
6) Impact takes time, but momentum can build fast.
Within months, Mongabay Indonesia was one of the country’s top environmental news sources. Even the president’s office was reading our stories.
7) Success is a team effort.
I played a small role; the team made it happen. Their dedication, skills, and vision turned an idea into a movement that has informed millions and driven real change.
8) Build with sustainability in mind.
Mongabay Indonesia became the model for expansion, influencing our approach to launching bureaus in Latin America, India, and beyond.
Looking back, the lesson is clear: You don’t need to have all the skills—just the ability to find the right people and trust them to lead.
If you’re looking to start something new, remember: identify the need, empower the right people, and stay adaptable.
