The Business of Mongabay

Mongabay’s future

In the final post of my series marking Mongabayโ€™s 25th anniversary, here’s a glimpse at what lies ahead for us in the near and medium term.

Looking towards 2030, our imperatives include:

๐ŸŒŠ Expanding coverage: We aim to explore more topics and regions, focusing on underreported stories with significant impact potential, including oceans, Africa, and pollution.

๐Ÿค Deepening audience engagement: We intend to build stronger relationships with our audience through new formats and distribution channels, emphasizing engagement quality over reach.

๐Ÿ” Prioritizing safety: We plan to further prioritize the safety of our team, contributors, and sources.

๐ŸŒ Supporting journalists: We seek to elevate the capabilities of journalists through training programs and professional growth opportunities.

In line with these priorities, we are launching the following new initiatives:

๐Ÿ›ฐ Data journalism: Mongabay Data Studio aims to strengthen our data journalism capabilities, supporting comprehensive data journalism across all our languages and formats, including investigations and news reporting. It will also help create public-facing data products to expand the impact of our journalism. This initiative includes a training program to build data journalism skills within the environmental reporting community.

๐Ÿ“ฐ Short-form news: A dedicated desk for short-form news will address timeliness gaps and facilitate audience development. This desk will support various distribution efforts, including social media, video production, and syndication.

๐ŸŒˆ Solutions journalism: We intend to expand our coverage of potential solutions to environmental crises, emphasizing stories that explore effective, evidence-based strategies. This approach aims to foster hope and creativity, essential for developing new technologies and approaches.

๐Ÿ’ช Strengthening local journalism: Our fellowship programs, including the Eva Tan Conservation Reporting Fellowship, support journalists from biodiversity-rich regions, providing training and experience to advance their careers. This program aims to make environmental journalism a viable career, especially in areas heavily impacted by climate change and biodiversity loss.

These efforts reflect our commitment to addressing global environmental challenges through impactful journalism. By enhancing our capabilities and expanding our reach, we aim to contribute meaningfully to a more informed and conscientious world.

Birthday posts

Avoiding extractive journalism

How journalism contributes to meaningful impact

My favorite places to visit

Mongabay-Africaโ€™s strategy

A brief history of Mongabay

Writing obituaries

Jane Goodall is joining us to celebrate 25 years

Lessons from 25 years of Mongabay

By Rhett Ayers Butler

Rhett Ayers Butler is the Founder and CEO of Mongabay, a non-profit conservation and environmental science news platform. He started Mongabay in 1999 with the mission of raising interest in and appreciation of wild lands and wildlife.